Never memorize word for word: By “perfect preparation” do I mean that you should memorize your talk? To this question I give back a thunderous NO. In their attempts to protect their egos from the dangers of drawing a mental blank before an audience, many speakers fall headlong into the trap of memorization. Once a victim of this type of mental dope addiction, the speaker is hopelessly bound to a time-consuming method of preparation that destroys effectiveness on the platform.