Bloomberg and other opponents sought to portray the movement as a particular kind of person doing a particular thing (e.g., “dirty hippies”), rather than a popular response to a common crisis. To counter this strategy, movement organizers sought to bring more kinds of people, visibly engaged in more kinds of things, into the movement. We sought to make and portray the nascent movement as more than a protest, more than an occupation, more than any particular tactic, and more than any one particular type of person.
