Amityville’s cottage-industry success stems from the fact that George Lutz stuck to his guns all his life, dishing out movie-ready claptrap from one side of his mouth while claiming it was all true from the other. Reportedly never happy with his share of the proceeds from the original best-selling book and movie, Lutz realized that he could still market his name. And so he did, desperately hoping to pad his bank account with sequel after sequel. After sequel.
