Fabio Modolo

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When a storyteller has wandered into fantasyland, the easiest way to bring him or her back to Earth is with data that suggests the journey is either impossible or improbable. Similarly, when a story is so powerful that it overwhelms listeners, all it may take are a few pragmatic questions about what it will take to deliver the promised outcomes to bring listeners back to their senses.
Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)
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