The Illusion of Objectivity The fact that the way you frame numbers can change the way people respond to them provides a segue into the second delusion about numbers—numbers are objective and number crunchers have no agendas. Really? As you will see in detail in the next chapter, the process of collecting, analyzing, and presenting data provides multiple opportunities for bias to enter the process. To make things worse, in the hands of a skilled number cruncher, this bias can be hidden far better with numbers than with stories.
