Kate O'Neill

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if you want to go from A to B, then you must actively engage with the world. But the first step to get to B is to go from A to not-A. To be in not-A is to be in uncertainty, to experience the stimulus without the requisite meaning of the past. The key is to choose to look away from the meanings we have been layering onto stimuli.
Deviate: The Science of Seeing Differently
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