This means the biggest obstacle to deviation and seeing differently isn’t actually our environment as such, or our” intelligence, or even—ironically—the challenge of reaching the mythical “aha” moment. Rather, it is the nature of human perception itself, and in particular the perceived need for knowing. Yet the deep paradox is that the mechanisms of perception are also the process by which we can unlock powerful new perceptions and ways to deviate. Which means that mechanism of generating a perception is the blocker… and the process of creating perception is the enabler of creativity.