Not only did television reach more homes more quickly than the Internet, use was very intense from the start. The degree of American preference for television appears most vividly measured as a percentage of leisure hours, because when given the choice, Americans greatly prefer TV. Data compiled in 2015 shows that TV consumed more than 50 percent of Americans’ free time, against just 13 percent for socializing and functionally 0 percent for pleasure reading (e.g., for teenagers, 8 minutes per weekend day).12 In a very serious way, from the Boomers’ childhoods onward, TV is what Americans do.
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