knew singles would want to stay close to the action and that they’d sacrifice almost anything, specifically square footage, to do it, and they’d also pay more. They would want less living space and more community space. So we set out to reshape EQR’s portfolio from garden apartments in suburbia to high-rises in 24/7 cities. We completed that transformation in 2015. EQR ended that year with a market cap of $30 billion and an irreplaceable assemblage of apartment buildings in the country’s best six barrier-to-entry markets.
