12 Rules for Life: An Antidote to Chaos

by Jordan B. Peterson

You can use words to manipulate the world into delivering what you want. This is what it means to “act politically.” This is spin. It’s the specialty of unscrupulous marketers, salesmen, advertisers, pickup artists, slogan-possessed utopians and psychopaths. It’s the speech people engage in when they attempt to influence and manipulate others. It’s what university students do when they write an essay to please the professor, instead of articulating and clarifying their own ideas. It’s what everyone does when they want something, and decide to falsify themselves to please and flatter. It’s scheming and sloganeering and propaganda. To conduct life like this is to become possessed by some ill-formed desire, and then to craft speech and action in a manner that appears likely, rationally, to bring about that end. Typical calculated ends might include “to impose my ideological beliefs,” “to prove that I am (or was) right,” “to appear competent,” “to ratchet myself up the dominance hierarchy,” “to avoid responsibility” (or its twin, “to garner credit for others’ actions”), “to be promoted,” “to attract the lion’s share of attention,” “to ensure that everyone likes me,” “to garner the benefits of martyrdom,” “to justify my cynicism,” “to rationalize my antisocial outlook,” “to minimize immediate conflict,” “to maintain my naïveté,” “to capitalize on my vulnerability,” “to always appear as the sainted one,” or (this one is particularly evil) “to ensure that it is always my unloved ...