12 Rules for Life: An Antidote to Chaos

by Jordan B. Peterson

This principle is sometimes known as Price’s law, after Derek J. de Solla Price,13 the researcher who discovered its application in science in 1963. It can be modelled using an approximately L-shaped graph, with number of people on the vertical axis, and productivity or resources on the horizontal. The basic principle had been discovered much earlier. Vilfredo Pareto (1848–1923), an Italian polymath, noticed its applicability to wealth distribution in the early twentieth century, and it appears true for every society ever studied, regardless of governmental form. It also applies to the population of cities (a very small number have almost all the people), the mass of heavenly bodies (a very small number hoard all the matter), and the frequency of words in a language (90 percent of communication occurs using just 500 words), among many other things. Sometimes it is known as the Matthew Principle (Matthew 25:29), derived from what might be the harshest statement ever attributed to Christ: “to those who have everything, more will be given; from those who have nothing, everything will be taken.”