The Paradox of Choice: Why More Is Less, we become anxious when we have too many decisions to make, and this can make us feel unwanted pressure. We fear that, faced with too many choices, we’ll make the wrong one, that we’ll choose a direction that leads us astray. So we end up going with the safe path we’re familiar with, which is like walking into an ice cream parlor that has fifty different flavors and always settling on vanilla because that was your favorite flavor as a child.
