When Prophecies Fail “A man with a conviction is a hard man to change.” So opens Leon Festinger’s account of these events in When Prophecy Fails, first published in 1956 and a seminal text in social psychology to this day. “Tell him you disagree and he turns away,” Festinger continues. “Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.” It’s easy to scoff at the story of Mrs. Martin and her believers, but the phenomenon Festinger describes is one that none of us is immune to. “Cognitive dissonance,” he termed it. When reality clashes with
When Prophecies Fail “A man with a conviction is a hard man to change.” So opens Leon Festinger’s account of these events in When Prophecy Fails, first published in 1956 and a seminal text in social psychology to this day. “Tell him you disagree and he turns away,” Festinger continues. “Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.” It’s easy to scoff at the story of Mrs. Martin and her believers, but the phenomenon Festinger describes is one that none of us is immune to. “Cognitive dissonance,” he termed it. When reality clashes with our deepest convictions, we’d rather recalibrate reality than amend our worldview. Not only that, we become even more rigid in our beliefs than before.1 Mind you, we tend to be quite flexible when it comes to practical matters. Most of us are even willing to accept advice on how to remove a grease stain or chop a cucumber. No, it’s when our political, ideological, or religious ideas are at stake that we get the most stubborn. We tend to dig in our heels when someone challenges our opinions about criminal punishment, premarital sex, or global warming. These are ideas to which people tend to get attached, and that makes it difficult to let them go. Doing so affects our sense of identity and position in social groups – in our churches or families or circles of friends. One factor that certainly is not involved is stupidity. Researchers at Yale University have shown that educated people a...
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