“This puts the choice in the hands of the poor,” says Michael Faye, founder of GiveDirectly, the organization behind Bernard’s windfall. “And the truth is, I don’t think I have a very good sense of what the poor need.”7 Faye doesn’t give people fish, or even teach them to fish. He gives them cash, in the conviction that the real experts on what poor people need are the poor people themselves. When I asked him why there are so few peppy videos or pictures on GiveDirectly’s website, Faye explained that he doesn’t want to play on emotions too much. “Our data are hard enough.”
