a new, scientific brand of economics revolving around models, equations, and numbers. Lots and lots of numbers. This was a completely different form of economics to what John Maynard Keynes and Friedrich Hayek had learned at school. When people around 1900 talked about “the economy,” they usually just meant “society.” But the 1950s introduced a new generation of technocrats who invented a whole new objective: getting the “economy” to “grow.”