Alan Jarvie

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Hof and his group produced extremely high levels of adrenaline as soon as they started their special breathing exercises—before they got into the ice bath—as a conditioned response.
The Way of the Iceman: How the Wim Hof Method Creates Radiant Long-term Health—Using the Science and Secrets of Breath Control, Cold-Training and Commitment
by Wim Hof
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