Advanced Medical Technology Association (AdvaMed, started in 1975) or the Medical Device Manufacturers Association, (MDMA, created in 1992). That’s partly why the idea of including a medical device tax in the ACA was anathema to the industry, shining a spotlight on a dark, highly lucrative corner of medicine that had previously escaped any attempt at cost control or scrutiny. One analyst who tracks devices for investors worried that price pressure from the ACA would “hamper the growth of the growth” that device makers had long enjoyed.
