Ned Holt

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Food evokes dopamine release in hungry individuals of all species, with an added twist in humans. Show a picture of a milkshake to someone after they’ve consumed one, and there’s rarely dopaminergic activation—there’s satiation. But with subjects who have been dieting, there’s further activation. If you’re working to restrict your food intake, a milkshake just makes you want another one.
Behave: The Biology of Humans at Our Best and Worst
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