Shawn

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Dopaminergic responses to reward, rather than being absolute, are relative to the reward value of alternative outcomes. In order to accommodate the pleasures of both mathematics and orgasms, the system must constantly rescale to accommodate the range of intensity offered by particular stimuli. The response to any reward must habituate with repetition, so that the system can respond over its full range to the next new thing.
Behave: The Biology of Humans at Our Best and Worst
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