this process of conforming was also associated with activation of the occipital cortex, the brain region that does the primary processing of vision—you can almost hear the frontal and limbic parts of the brain trying to convince the occipital cortex that it saw something different from what it actually saw. As has been said, winners (in this case, in the court of public opinion) get to write the history books, and everyone else better revise theirs accordingly. War is peace. Freedom is slavery. That dot you saw was actually blue, not red.

