ENDURING PROBLEMS – “An isolated example that’s very rare is much easier to endure than a perfect sea of misery that never ceases.” – Charlie is talking about the difference between an excellent company, which might confront a major problem a few times in a span of twenty years, compared with a mediocre company, which might go from problem to problem, year after year. A perfect example of an “excellent company” is the Coca-Cola Company. Over the last fifty years Coca-Cola has screwed up twice—once when it got into the movie business and again when it reformulated its flagship product and came
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