If all we do is what everyone else does, we will spend our lives competing head on with everyone else. But if we specialize in something and excel at it, the specialization will set us apart from the rest of the crowd. Do we take our Porsche to the local car mechanic who works on everyone’s car? Of course not. We take it to the shop that specializes in Porsches. It charges us twice the normal hourly rate and gets away with it because it is a “Porsche specialist.” The same phenomenon holds true for medicine, law, and even the trades, such as plumbing and carpentry. It’s specialists who make the
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