brand-name products own a piece of consumers’ minds and don’t have any direct competition. When Charlie and Warren first discovered such companies, they called them “consumer monopolies.” See’s Candies is one of those consumer monopolies. See’s has made candy on the same machinery year after year, which has meant low capital expenditures, and because its product brand owns a piece of consumers’ minds, it can slowly raise prices without hurting demand. That equates to higher margins on sales, which means that See’s makes more money on each piece of candy it sells. That means See’s can keep its
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