Charlie believes that if you aren’t buying like crazy when you have the opportunity to buy a business that has a huge potential, it is a big mistake. The key here is to buy aggressively when we have the opportunity. The problem is that to do so, one is usually buying into a tanking stock market and for most people that is a very difficult thing to do. Why? Because they see other investors losing money and it frightens them, so they become timid. The opportunity is right in front of them, but they are too scared to invest.
Same thing with your own ideas. You get rejected a few times and suddenly you feel the idea isn’t worthwhile—that it’s a bad idea, despite your specific knowledge and experience to the contrary. You see something they don’t. Now, you need the courage to go all in on your opportunity.
