Avoiding upsetting topics is so common that the practice even has a name. Decades ago, psychologists coined the term “mum effect” for when people avoid sharing bad news. Doctors hold back on telling patients that their prognosis is bleak. Managers wait too long to break the news that people are being fired. My colleague Maxine Williams, head of diversity at Facebook, told me that she believes many people succumb to the mum effect around race. “Even after an unarmed black person is killed for reaching over to show a cop his license, white people who have seen the news, who live in these
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