With the advent of “consumptionism,” capitalism instilled an intoxicating new purpose into people's lives, promising them that their feelings of emptiness, meaninglessness, or alienation could be cured through the possession and conspicuous use of manufactured goods. No matter that the “cure” was only temporary: through hard work and dedication, you could earn more money to purchase even more goods, thus stepping on to the hedonic treadmill.
Wow. Main
