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The Patterning Instinct: A Cultural History of Humanity's Search for Meaning, by Jeremy Lent

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As George Lakoff puts it, “Metaphor plays a very significant role in determining what is real for us…. Metaphorical concepts…structure our present reality. New metaphors have the power to create a new reality.”
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New metaphors
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The Patterning Instinct: A Cultural History of Humanity's Search for Meaning
The Patterning Instinct: A Cultural History of Humanity's Search for Meaning
by Jeremy Lent
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