A common misconception in executive coaching is that coaching or development can—or even should—turn your weaknesses into strengths. Clients have often told me, “I’m terrible at this, and I need to become really great at it.” I suggest to them that, while not impossible, it is unlikely they will turn their biggest weaknesses into their biggest strengths. The truth is that you do not need to be fabulous at everything. You just can’t be bad. You need to neutralize the weakness and move it into the middle, acceptable zone.
