In 2002, Jack Zenger and Joe Folkman published a set of fascinating research findings in their book The Extraordinary Leader.1 They studied 360-degree assessment data for eight thousand leaders, looking for what differentiated the extraordinary leaders from the average leaders. They found that leaders who were perceived as having no distinguishing strengths were rated at the thirty-fourth percentile of effectiveness of all leaders in the study. However, when a leader was perceived as having just one distinguishing strength, his or her effectiveness shot to the sixty-fourth percentile. Having
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