Let’s take the example of Tim Cook, currently CEO of Apple Inc. When Tim was COO and opened a budget review in one sales division, he reminded the management team that the strategic imperative was revenue growth. Everyone expected this, but they were astounded when he asked for the growth without providing additional headcount. The sales executive at the meeting said he thought the revenue target was attainable but only with more headcount. He suggested they follow a proven linear model of incremental headcount growth, insisting that everyone knows that more revenue means you need more
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