Lutz does not hide his own mistakes or divert them to his staff, he confesses them shamelessly. He loves to tell stories, and his favorites are about his mistakes. When he launched an unsuccessful product, he talked about it openly and what he learned from it. One member of his management team said, “He brings an intellectual curiosity for why things didn’t work out.” By taking his mistakes public, he made it safe for others to take risks and fail.
