In framing an issue, there are four parts to a well-crafted frame: THE QUESTION: What is the decision to be made? What are we choosing between? THE WHY: Why is this an important question to answer? Why does the decision warrant collective input and debate? What happens if it is not addressed? THE WHO: Who will be involved in making the decision? Who will give input? THE HOW: How will the final decision be made? Will it be made by majority rule? Consensus? Or will you (or someone else) make the final decision after others provide input and recommendations?
