The same year, Hasbro — which had soaked up Kenner years earlier — reactivated its option to produce action figures and issued a new line of Star Wars toys under the imprint “The Power of the Force.” A manager at FAO Schwarz in New York was surprised to see that there were more adults than children buying the new line of toys — a singularity that made the new figures some of the bestselling toys of the year. Marketing directors everywhere would make a note. Toys weren’t just for kids anymore. Especially Star Wars toys.
