Instead of rules or even strategy, the key to success is culture. Whether we are talking about our moral compass, our world view, or our sensibility and taste, the way that we set these compasses is through the culture that we create and how we communicate that culture through events, e-mail, meetings, blog posts, the rules that we make, and even the music that we play. It is more of a system of mythologies than some sort of mission statement or slogan.
