The way to generate unexpected service to the people in your life is to ask yourself, “What do they expect?” Once you’re clear on what that is, then ask, “What can I do that they would not expect?” It’s always the unexpected service that gets talked about. And it’s always getting talked about that increases your professional value. As Napoleon Hill repeatedly pointed out, great wealth comes from the habit of going the extra mile. And it is always a smart business move to do a little more than you are paid for.
