John Harvey Kellogg, who operated a health sanatorium that offered fanciful foods for the wealthy, founded the Race Betterment Foundation of Battle Creek, Michigan. Eight years after he invented the cornflake, Kellogg said, “We have wonderful new races of horses, cows, and pigs. Why should we not have a new and improved race of men? A race of human thoroughbreds.” Espousing a common belief of his time, Kellogg said that those destined for abnormality had been “begotten in lust.”
