ON MAY 10, 2007, Purdue Pharma, along with three company executives, pleaded guilty to one count of “misbranding” OxyContin. The court ruled that Purdue had minimized risks, made unsubstantiated claims, and failed to include clear warnings about how, under certain conditions, the drug could be fatal. Just as Bayer had continued to market heroin when it was evident that the drug was causing harm, Purdue had been slow to inform the public about the potential dangers of OxyContin. The three executives were fined $34.5 million (which Purdue paid), barred from working for any company that sold
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