WHEN HEALTH ADVOCATES THOUGHT cholesterol or total fat or saturated fats increased the risk of heart disease, they simply launched public relations campaigns to inform consumers. Trans fats, on the other hand, were so clearly dangerous that their presence in foods launched government efforts to ban them. It started in Europe. On January 1, 2004, Denmark introduced legislation to restrict trans fats to no more than 2 percent of the total fat in any food. Consumption of trans fats fell from 4.5 grams a day per person in 1975 to 2.2 grams in 1993 to 1.5 grams in 1995 to almost 0 grams by 2005. By
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