They track all the media, including social media, in real time and can report to their customers what stories appear about them in the media anywhere. They can also inform the customer in real time of the top twenty subjects people are talking about and in what proportions. It is all displayed on a dashboard in colored boxes with the headline and percentage in each box. “The Turkish presidency is a customer, and through our system they can receive a real-time poll service—every minute you can poll the public,” Yildiz explained to me.
