It is the equivalent of a “phase change” in chemistry from a solid to a liquid. What is the feature of something solid? It is full of friction. What is the feature of a liquid? It feels friction-free. When you simultaneously take the friction and complexity out of more and more things and provide interactive one-touch solutions, all kinds of human-to-human and business-to-consumer and business-to-business interactions move from solids to liquids, from slow to fast, from their complexity being a burden and full of friction to their complexity becoming invisible and frictionless. And so whatever
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