Or consider this story from Sydney, Australia. On December 24, 2015, the mobile taxi-booking app Uber had to apologize for instituting surge pricing during a terrorist incident at a café, in which three people plus the gunmen were killed during a sixteen-hour siege. BBCNews.com reported that after a gunman took over the café and people started fleeing from the area by foot and by car, Uber’s “surge pricing” algorithm “raised fares by as much as four times its normal rate.”
