It is important to understand the Conflict of Ideals pertains to the Central Conflict first and the character second. When the story begins, the Conflict of Ideals already exists, but the character only has a weak attraction to one of the ideals. In Avatar, Jake begins the film with loosely the same ideals as the company for which he works. He just wants to make a little money and maybe machine gun some blue aliens in the process. It is only by learning the ways of the Na’vi that he comes to understand the attractiveness of their ideological system.