Jim

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Beware of food reward The brain values foods that contain calorie-dense combinations of fat, sugar, starch, protein, salt, and other elements, and it sets your motivation to eat those foods accordingly. This motivation is partially independent of hunger, such that it’s easy to blow past satiety signals if you’re eating something you love—think ice cream, brownies, french fries, chocolate, and bacon.
The Hungry Brain: Outsmarting the Instincts That Make Us Overeat
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