The food industry pours a staggering amount of money into food advertising each year. In 2012, the ten largest food and beverage manufacturers alone spent $6.9 billion on food advertising, and fast-food restaurants spent more than $4 billion on top of that. To put that into perspective, the total amount of funding dedicated to obesity research by the National Institutes of Health, the primary funding agency for biomedical research in the United States, was less than $1 billion in 2012. The amount of money and effort put into convincing us to eat far outweighs that put into preventing
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