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That said, what tools do we have at our disposal? The first strategy is simply to give people information on how to eat a healthy diet. Unfortunately, as we’ve seen, that approach by itself seems to have little impact on calorie intake. People do need good information to make good choices, but information alone isn’t enough to substantially change behavior because it doesn’t target the primary brain circuits that are in charge of calorie intake.
The Hungry Brain: Outsmarting the Instincts That Make Us Overeat
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