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Our gastronomic similarity to rats is supported by the research of Leann Birch, a childhood obesity researcher at the University of Georgia, whose research team set out to see if they could extend Sclafani’s results to humans.43 Their findings, and those of other researchers, show that certain nutrients, especially fat and carbohydrate, can indeed condition flavor preferences in our own species. In other words, they reinforce behavior. In
The Hungry Brain: Outsmarting the Instincts That Make Us Overeat
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