Jason Sands

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Fact: The fact is that the importance of a thought has very little to do with how much it repeats. Actually, thoughts tend to repeat if they are resisted or pushed away. So if you have a repeating thought that you are resisting, that same thought will start to fade away when you stop trying to resist it. Any thought that you attempt to squish is more likely to keep repeating, like Don’t think about that itchy spot, Stop rerunning that commercial jingle through your mind, or Stop noticing the piece of food in her teeth.
Overcoming Unwanted Intrusive Thoughts: A CBT-Based Guide to Getting Over Frightening, Obsessive, or Disturbing Thoughts
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