Cork Dork: A Wine-Fueled Adventure Among the Obsessive Sommeliers, Big Bottle Hunters, and Rogue Scientists Who Taught Me to Live for Taste

by Bianca Bosker

Thanks to the golden rule—“You can’t make margin on shit people don’t know”—some somms would offer their favorite obscure wines at a lower markup, then make up the difference with the gimmes. Love of fine flavors, I was learning, could trump the push for profit.