Less was more when it came to a name, Maynard knew. His merchandising work at Boston Pet had taught him that much. Paring the name would lend space where multiple meanings might arise. Lop it in half and the word could mean whatever one wished: the right gizmo for the job or a blind and unquestioning follower. It might evoke the image of an implement digging deep to touch a nerve or a midnight spin down Sunset Boulevard in a Corvette ragtop. And if the name was a double entendre, it couldn’t hurt.
