The reasons are simple: reading on paper is highly functional and almost second nature for us. It engages those same five senses that Maria Sebregondi spoke about when explaining the appeal of a Moleskine notebook. Even though the content of an article in the print edition of The Economist is the exact same as one I can read on the publication’s website or app, the digital experience lacks the smell of the ink, the sound of the page crinkling, the texture of the paper on my fingers. These may seem irrelevant to the way an article is consumed, but they aren’t. Read on an iPad, every article
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